Kate Jenkins
Experience
Arkansas Foodbank - Little Rock, AR
Direct & Digital Marketing Manager
Lead the Direct Mail program, overseeing the execution of campaigns and managing a budget that directly contributed to securing $3 million in donations for the Arkansas Foodbank.
Develop and execute strategic digital marketing campaigns across email and social media platforms (Facebook, Twitter, Instagram, etc.) to support the Arkansas Foodbank’s mission, ensuring alignment with brand guidelines.
Manage and coordinate email marketing efforts using Constant Contact, including welcome emails, monthly campaigns, fundraising solicitations, and event promotions.
Oversee the Arkansas Foodbank's presence on social media platforms, maintaining content scheduling, security, and integrity while ensuring accurate digital marketing reporting and analytics for performance measurement.
The Root Cafe - Little Rock, AR
Operations & Marketing Manager
Develop engaging social media that captures The Root’s mission of building community through local food for over 40,000 followers across platforms.
Spearhead email marketing content that showcases The Root’s fresh foods and events, earning over $10,000 in less than six months.
Champion community engagement through strategic coordination of donations, fundraising endeavors, media initiatives, and locally focused events that connect our community to local foods and the producers who grow it.
Integrate and manage multiple platforms, including Toast Point of Sale, DoorDash, and Homebase, optimizing operational efficiency and guest experience.
Pioneer the creation and implementation of comprehensive standard operating procedures, refining Front of House activities and elevating overall service quality.
Skillfully supervise a proficient floor management team composed of 5 Front-of-House Managers, ensuring seamless operations and guest satisfaction.
The Root Cafe & Mockingbird Bar and Tacos- Little Rock, AR
Marketing & PR Manager
Reinforce branding standards for all Root or Mockingbird-affiliated materials
Build & maintain community partnerships with non-profits, businesses, & other organizations in the small business district of Little Rock (SoMa, or South Main)
Manage the internet presence of both restaurants (Google, Yelp, & social media)
Create & implement protocols around floor management, donation requests, social media, and human resources (including hiring, onboarding, and workplace complaints)
Lead a team of floor managers, shift leads, & staff to ensure the best possible experience for our guests
Coordinate all merchandise purchasing, pricing, and displays for both restaurants
Our House Shelter- Little Rock, AR
Community Engagement VISTA
Created marketing content for Our House's five signature programs & promoted them through social media, newsletters, and direct mailers
Spearheaded the 2020 Giving Tuesday initiative (which raised $35,000) and quarterly Open House events
Assisted in all development events for the organization (including creating printed materials, making donor support calls, & participating in day-off logistics)
Women Lead Arkansas- Little Rock, AR
Social Media Manager (Freelance)
Develop a strategic social media plan to boost engagement & drive clients to our online resources
Education
2021 • University of Arkansas Clinton School of Public Service MPS- Masters of Public Service
2018 • University of Memphis
BA- Anthropology & International Studies
certifications
Google Project Management (Coursera) - in progress